Legacy Media
A key focus and success factor of the XL Catlin Seaview Survey and associated AXA XL Global Reef Record has been media engagement. The world’s high-profile publications and online media have written about our work; our game-changing science; the innovative technology behind the program; our powerful imagery; the virtual dives in global platforms such as Google Street View, Google Earth and Google Expeditions; our far-ranging partnerships; our scientific findings and alas, the demise of coral reefs around the world triggered by the Third Global Coral Bleaching Event. Conservatively, we have calculated the associated projects have been mentioned in over 9,000 online features, with an estimated reach in the billions, and a media value in excess of $200 million with key highlights including the front cover of the New York Times; an eight-page feature in TIME Magazine and online; and being credited in the top 100 new scientific discoveries for 2015, again by TIME Magazine. Added to this are some 10-plus documentary features including David Attenborough’s series about the Great Barrier Reef, and the Emmy award-winning feature-length Netflix-Originals documentary focused on the program’s work, Chasing Coral.
Below are a selection of legacy press releases that have helped drive this media success.
Technology Breakthrough Announcement
Turbocharged boost to coral reef research with computer analysis now matching the accuracy of marine biologists...at superfast speed.
Download PDFClimate Change Threatens the Survival of Coral Reefs
Emission reduction pledges submitted to date fall far short of what is required to prevent global collapse of coral reef ecosystems.
Download PDFScientists Confirm Global Coral Bleaching Event for 2015
Bleaching reports in the Caribbean lead to announcement for only the third time in recorded history - a global coral bleaching event.
Download PDFReef Scientists Launch Mission to Reveal State of Hawaii’s $33 Billion Reefs
Multi-partner scientific team to record current condition of diverse coral reef habitats in 360º panoramic imagery as impacts of climate change threaten the region’s reefs
Download PDFCatlin joins with Natural History Museum to present major coral reef exhibition
The exhibition 'Coral Reefs: Secret Cities of the Sea' features the opportunity to take panoramic virtual dives at some of the world's most famous coral reefs.
Download PDFGreat Barrier Reef Revealed in full at World Parks Congress
100,000 images made available to scientists on the Catlin Global Reef Record. Project partners Google publish 27 new "virtual dives".
Download PDFSurveying the site for coral reefs last stand?
The team are surveying what could be one of the 'last refuges on Earth' for coral reefs - the Coral Triangle in South East Asia.
Download PDFAnnouncing a collaboration with NOAA
Catlin Seaview Survey scientists have been training NOAA's Office of National Marine Sanctuaries on the use of the SVII camera equipment.
Download PDFRevealing the impact of TC Ita on the GBR
We returned to the Great Barrier Reef to investigate the effect Tropical Cyclone Ita (a category 5 storm) had on the environment.
Download PDFA World's First Infographic
To celebrate Coral Triangle Day we've created the world's first 360° panoramic, interactive infographic.
Download PDFRevealing UNESCO Marine World Heritage sites
You can now take a virtual dive on UNESCO recognised World Heritage sites in Google Maps.
Download PDFRecording and revealing the marine life of Sydney
Together with the Sydney Institute of Marine Science we're surveying Sydney Harbour and surrounding coastline.
Download PDFLaunching the Catlin Global Reef Record
A first-of-its-kind global database and online standardized research tool relating to major coral reef ecosystems, launched today.
Download PDFXL Catlin Seaview Survey reveals the Galapagos Islands
Together with expedition partners Charles Darwin Foundation, Galapagos National Park Service and Google, XL Catlin Seaview Survey has completed a pilot scientific survey of the iconic Galapagos Islands.
Download PDFHealthy Corals Discovered at Depth
Early expedition observations from the unexplored deep reef casts new light on the health of the Great Barrier Reef.
Download PDFXL Catlin Seaview Survey to reveal science of coral reefs
XL Catlin Seaview Survey makes global announcement with communications partner Google.
Download PDFOther Scientific Outputs
The data stemming from the XL Catlin Seaview Survey and associated AXA XL Global Reef Record has contributed to an ever-growing number of scientific outputs. As at end December 2021, these outputs include 50 scientific papers and reports, 33 conference abstracts and research presentations, eight scientific articles and one book. Details and links for each of these can be found here.
Media Images
To see our media image library please visit here.
Media Contacts
Worldwide
Lorna Parrylorna@underwater.earth
+61 411 545 459